FÖR means « voyage » in Icelandic. It’s a shop with a concept but no boring concept store. It’s a personal project with carefully selected clothes, furniture and discovery products from all around the world. We try to sell products that respect Mother Earth the most possible. Our goal is to give you the best timeless wardrobe with items that are made to be loved and be worn endlessly.

LA PAZ
RAINS
LEVI'S MADE & CRAFTED
PETIT BATEAU
A QUESTION OF
FJÄLLRÄVEN
PIOLA
L'HOMME ROUGE
BLACKBIRD
LEVI'S MADE & CRAFTED
ULTIME
PETIT BATEAU
RAINS
FJÄLLRÄVEN
A QUESTION OF
OMSK
BLACKBIRD
URBAN JUNGLES
SALTVERK
SÓLEY ORGANICS
KVASS
THE OCTOBER UNION
RAILIS DESIGN
BLACKBIRD
THE PLANT
DELPHINE DÉNÉRÉAZ
ICELANDIC INDIE MUSIC